There are two types of people in this world – those who love grocery shopping and those who don’t. I love to cook and eat, but my fortnightly supermarket excursion is a constant source of dread. Frankly, wheeling a trolley around a supermarket in a dazed stupor is simply not my idea of fun. In fact, sometimes I fantasise about moving abroad so I can enjoy the daily pastime of shopping at open-air markets like Union Square Greenmarket or the Parisian roving markets.
Thankfully this week’s supermarket torture session was put to an abrupt halt when someone kindly offered to hand deliver a bag of groceries to my front door. No, it wasn’t an angel sent from above, it was ex-Masterchef contestant, Tom Rutledge who has set up a dinner delivery service called Hello Fresh. He asked if I’d review it on Food Crush, and who was I to say no? It’s not every day a bag of fresh dinner ingredients lands on your doorstep.
While food delivery services per se are nothing to write home about, what’s interesting about Hello Fresh is it takes care of the shopping and the menu planning. So, instead of madly scrambling around the kitchen when you get home from work desperately trying to work out what on earth to cook, you can pull together a healthy dinner using their ingredients and corresponding recipe. Perfect for the time-poor among us who don’t want to forgo the pleasures of cooking.
“It’s not always as easy for people to cook at home as it should be,” says Tom Rutledge. “Our business is about providing simple recipes and beautiful ingredients to allow people to prepare a healthy meal quickly after they get home. Cooking is fun and it should be more accessible than many with busy lives perceive it to be.”
The Hello Fresh model is up and running in five countries around Europe. The set menu changes weekly and is influenced by availability and seasonality. You don’t need more than 30 minutes or any fancy kitchen equipment. While the ingredients aren’t organic, Tom tells me they’re free-range and ethical and sourced locally wherever possible. The biggest downfall (or greatest opportunity depending on how you look at it) is the lack of options for those of us with food allergies or special diets.
On this week’s menu are the likes of Herb Barramundi Fillets with Warm Bean Salad; Eggplant, Tomato and Oregano Penne Pasta; and Caramelised Pork Fillet with Asian Greens. On my foray into Hello Fresh, I cooked Lemon Chicken with Grilled Mediterranean Vegetables which was perfectly lovely and fresh but needed some sauce or Greek-style yoghurt to jazz it up. See below for the recipe.
So, what’s the damage? Well, you can subscribe for three to five meals a week, with the average cost per meal per person working out at around $10. So, it’s an expensive option if you’re the kind of person who dutifully does their grocery shopping each week, but on the flip side, it’s more cost-effective than ordering takeaway.
With the likes of Woolworths going high-tech with their virtual supermarkets (buying groceries with your mobile phone by scanning an ad at the train station), it’s unlikely businesses like Hello Fresh can compete on a national scale. I see their competitive advantage in building out specialist lines for people with food sensitivities, special diets or weight loss goals.
The good news is Hello Fresh is offering Food Crush readers a 30% discount. Simply go to Hello Fresh and enter the discount code, “foodcrush” when you place your order.
And without further ado, here’s their recipe for Lemon Chicken with Grilled Mediterranean Vegetables. I recommend serving it with a dollop of thick Greek-style yoghurt.
Lemon Chicken with Grilled Mediterranean Vegetables

Lemon chicken with grilled Mediterranean vegetables
Serves two
Cooking time: 30 minutes
Ingredients:
2 free-range chicken breasts
1/2 tbs lemon zest
1/2 lemon, juiced
1/2 red capsicum
1/2 eggplant
1 zucchini
salt and pepper, to taste
1 tbs olive oil
2 sprigs oregano
Method:
1. Heat a griddle pan or barbecue to medium heat.
2. Slice the chicken breasts long ways to make 1-2cm thick fillets. Sprinkle with lemon zest and a good grind of salt and pepper.
3. Prepare the vegetables by slicing the eggplant into 1cm-thick rounds. Slice the zucchini lengthways into 1/2cm-thick ribbons. Chop the capsicum.
4. Cook the chicken and vegetables on a lightly oiled barbecue or griddle pan. Cook the chicken for 3-4 minutes on each side or until done. Turn the vegetables and cook until they are tender. About 5-6 minutes on each side. My pan wasn’t big enough to hold the chicken and the veggies, so I used to separate pans.
5. Once the vegetables are cooked through, layer them on the centre of a serving plate. I used a big, white platter. Place the cooked chicken on top. Dress with lemon juice and sprinkle over the fresh oregano leaves. Enjoy!











Recent Comments